Fabled is the beauty site created in partnership between Marie Claire and Ocado. The brand promises to be your ’beauty best friend’. Bringing together unparalleled beauty expertise from Marie Claire, in the form of products, advice and stories, along with service from Ocado.

Website

One of the projects involved working on the new brand pages templates that included an extensive range of premium and niche brands, such as Estée Lauder, Urban Decay and Nars. The challenge was to meet the brand needs as well as keeping consistency across Fabled brand guidelines.

Store

I also worked on the interactive screens for Fabled central London flagship store, which included scrolling screens displaying the Marie Claire Edit on Fabled’s website. The customer in-store is able to scroll and check a shorter version of the content online. It also included tabled screens, designed to offer information about specific products to customers while shopping in-store.